OP! ART Movement

multimedia

The purpose of this project was to design a fictional animation for the announcement of François Morellet’s exhibition of the OP! Art movement, at the MAC museum.

The objective of this animation was to showcase a short visual of what François Morellet’s fictional exhibition would be featuring. The animation would created through graphic elements that reflects what he is famously known for; his use of unorthodox materials such as like neon lights, sticky tape and metal rods.

The final concept for François Morellet’s promotional exhibition animation focuses on taking six of his most popular pieces and animating them to create a short visually dynamic video. Using a neutral colour palette with occasional touches of colour reflects his style of creation.

"my art doesn't have any message It's the audience that gives the sens to my art."

-François Morellet