This project’s goal was to create a skincare kit, focused around the Activated charcoal component. This line was specifically directed to young female adults focused their own skin health.
Our challenges consisted of designing a packaging that would not only stand out from it’s competitors. However more importantly creating a packaging that would specifically speak to the target audience and entice them in purchasing this new product line.
The objective was to design a packaging kit inspired by the key features of the main ingredient in this product line; Activated charcoal.
The final concept revolved around Playing with a completely black concept. No other color would be introduced with the exceptiong for the type. Through this all black packaging, the focal point would be with the visual play of the contrast between matte and glossy.